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1- PhD student in Urban Planning, Faculty of Architecture and Art, University of Guilan, Rasht, Iran.
2- Associate Professor, Department of Urban Planning, Faculty of Architecture and Art, University of Guilan, Rasht, Iran. ,Hamed@guilan.ac.ir
3- Associate Professor, Department of Urban Planning, Faculty of Architecture and Art, University of Guilan, Rasht, Iran.
2- Associate Professor, Department of Urban Planning, Faculty of Architecture and Art, University of Guilan, Rasht, Iran. ,
3- Associate Professor, Department of Urban Planning, Faculty of Architecture and Art, University of Guilan, Rasht, Iran.
Abstract: (23 Views)
Pedestrian streets are urban spaces where people frequently engage in daily activities and walking. Accordingly, walking can be considered an environmental factor contributing to place attachment and behavioral loyalty in tourism-oriented walkability. Moreover, understanding perceptual contexts, values, and spatial norms can enhance tourists’ place attachment and behavioral loyalty toward pedestrianization in the pedestrian streets of Hamedan. This study aims to evaluate the effect of place attachment and behavioral loyalty on the walkability of tourists. Data were collected using a structured questionnaire. The research is applied in nature, and the theoretical foundations were compiled using library and documentary methods. The research method is descriptive and falls within the framework of analytical approaches. A one-stage cluster sampling method was used, and the questionnaires were distributed and completed through a field survey in the selected pedestrian street. The sample size was calculated to be 386 participants using the Cochran formula. The findings indicate that the correlation between the tourist advocacy index and tourism walkability is the highest (P = 0.84), while the correlation between the place identity index and tourism walkability is the lowest (P = 0.75). The results show that place attachment and behavioral loyalty explain 90% and 89% of the variance in the tourism walkability variable, respectively. Considering the effect sizes and coefficients of determination, these values are estimated to be strong. In other words, place attachment and behavioral loyalty in their various dimensions significantly explain the variance in tourism walkability as perceived by tourists in the pedestrian streets of Hamedan.
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