Rural tourism, as one of the strategies for rural development and as a symbol of cultural identity, is of special interest in planning as an important source of income and employment. The expansion of tourism in rural areas has various effects on the development process of rural areas. One of these effects is on the sense of place belonging in rural areas. In this regard, the effects of tourism on the sense of belonging in rural areas have been investigated. The present study is applied in terms of its method of work and descriptive-analytical in terms of its nature. The statistical population of the study includes households in the tourism target villages of Zanjan city. According to the announcement of the Cultural Heritage and Tourism Organization of Zanjan Province, this city has 8 tourism target villages. According to the 2016 census, these villages have 4015 households. Using the Cochran formula, the number of samples required to complete the questionnaire was 384. The method of collecting information was library and field (questionnaire) and descriptive and inferential statistics were used to analyze the information. The results of the research show that the level of significance obtained is equal to 0.000, which is less than the assumed value of 0.05. As a result, there is a significant relationship between the two variables of sense of place and sustainable tourism with a correlation value of 0.646. Therefore,