Volume 1, Issue 2 (Summer 2025)
2025, 1(2): 71-90 |
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Moradi M, Hoseini Berneti R. Providing a Framework for the Role of Digital Nomads in the Tourism Ecosystem of Kish Island. Geography and Tourism Planning 2025; 1 (2) :71-90
URL: http://gtp.khu.ac.ir/article-1-49-en.html
URL: http://gtp.khu.ac.ir/article-1-49-en.html
1- PhD Student in Management, Business Management, Department of Management, Faculty of Economic and Administrative Sciences, University of Mazandaran, Babolsar, Iran. , marziyeh.moradi1994@yahoo.com
2- PhD Student in Management, Business Management, Department of Management, Faculty of Humanities, Islamic Azad University, Sari, Iran.
2- PhD Student in Management, Business Management, Department of Management, Faculty of Humanities, Islamic Azad University, Sari, Iran.
Abstract: (146 Views)
The rise of digital nomadism as a lifestyle combining work and travel presents a unique opportunity for tourism development in destinations like Kish Island. This study aims to identify key factors for attracting and integrating digital nomads into Kish Island’s tourism ecosystem and proposes a conceptual model for this purpose. Using a qualitative approach and thematic analysis, data were collected through semi-structured interviews with 15 digital nomads, local business representatives, and policymakers. Data analysis, conducted via MAXQDA software, followed three stages: open coding, axial coding, and selective coding. Purposeful sampling ensured comprehensive data coverage.
Findings indicate that successful integration of digital nomads depends on three main factors: their preferences, the preparedness of local businesses, and policymaker initiatives. Digital nomads prioritize digital infrastructure (high-speed internet, coworking spaces) and social networking opportunities. Local business preparedness includes economic benefits such as stable income, alongside challenges like service adaptation and cultural awareness. Policymaker initiatives involve infrastructure development and addressing barriers such as budget constraints and policy gaps.
Comparisons with successful global destinations highlight the need for targeted investments and supportive policies to enhance Kish Island’s competitiveness. The proposed conceptual model provides a framework for aligning infrastructure development, strengthening policies, and fostering cultural interactions. Recommendations include improving digital infrastructure, launching targeted marketing, facilitating legal processes, and raising local awareness. This research is the first comprehensive study on digital nomadism in Kish Island, offering a replicable model for integrating digital nomads into tourism ecosystems in similar destinations.
Findings indicate that successful integration of digital nomads depends on three main factors: their preferences, the preparedness of local businesses, and policymaker initiatives. Digital nomads prioritize digital infrastructure (high-speed internet, coworking spaces) and social networking opportunities. Local business preparedness includes economic benefits such as stable income, alongside challenges like service adaptation and cultural awareness. Policymaker initiatives involve infrastructure development and addressing barriers such as budget constraints and policy gaps.
Comparisons with successful global destinations highlight the need for targeted investments and supportive policies to enhance Kish Island’s competitiveness. The proposed conceptual model provides a framework for aligning infrastructure development, strengthening policies, and fostering cultural interactions. Recommendations include improving digital infrastructure, launching targeted marketing, facilitating legal processes, and raising local awareness. This research is the first comprehensive study on digital nomadism in Kish Island, offering a replicable model for integrating digital nomads into tourism ecosystems in similar destinations.
Type of Study: Research |
Subject:
Special
Received: 2025/02/7 | Accepted: 2025/03/15 | Published: 2025/07/7
Received: 2025/02/7 | Accepted: 2025/03/15 | Published: 2025/07/7
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